Jon's In Waikiki (AKA The Waikiki Marketer)

People are understandably upset when they check Google and they have the same amount of links that they had the week before. And the week before that. You know you’ve added plenty of them recently and the googlebot must have found them by now. If you’ve found yourself dealing with this same frustration, keep in […]

The next trick up the link cheat’s sleeve is his – or her – use of javascript. As many of you know, javascript menus are usually a negative in your on-site SEO efforts. While Google might have made inroads in following/using these menus, the others usually cannot. And even Google is not 100% yet. Your […]

I’m finally back on track with the Link Exchange thread. Im now going to start discussing how your link partner can cheat you, fixing the exchange so that the link on their site to you is worthless. Here’s one way they do it. If you work with websites, you’re probably familiar with “robots.txt” files. What […]

Before I get into my next point on the dangers of link exchanges, please don’t take this as a complete dismissal of its use. The better lesson to come away with is that you have to stay very vigilant if you do use this tool. I’ll jump in by citing the most common trick in […]

In my SEO work I early on decided to do Link Exchanges only VERY rarely. Like hardly ever. Yet, long after the flurry of requests for these hit its peak, now years later as I revise this article, there are still emails arriving in my inbox proposing we exchange links with the sender’s website. I […]