Jon's In Waikiki (AKA The Waikiki Marketer)

As I often observe – perhaps too often – the dot bomb era taught us lessons that were soon forgotten. I was reminded of this recently when I got an email from a potential client saying that my fee was too high – especially because I didn’t guarantee them sales; the implication being that other, […]

Yesterday I cited the fact that paid search beat out organic (ie regular) search listings in the conversion rate category. I tracked down the actual figures so you can see for yourself. Plus maybe it’ll get certain people to stop calling me a liar (I’m talking to you, Mom). Anyway, here is the conversion rates […]

This has been said before, but many remain skeptical about search marketing and its results. You might even be. This just released study by Piper Jaffray just might convince you. The study confirmed, using a ‘cost per customer aquisition’ measurement to give their conclusions a quantitative, understandable conclusion. Here’s the rundown of the marketing tools […]

I’m working with a client at the moment who is using session ids. These have been used for some time to track customers on your website. Gathering that information is a great way to peer into the mind of your website visitors. The problem is that it can affect your standing in the search engines. […]

I have to hand it to Google – they’ve come out with something that can truly help your business. The Google Website Optimizer is basically your testing ground for any and all factors that are used on a webpage. Want to test different text colors or fonts and see which ones produce the best response? […]

I often get this question, or some variation on it, from prospective clients. One of the more popular ones is “When will I be on the first page on Google?”. They want a hard, as exact as possible, number of days plus a set cost that will take them to this promised land of search […]