Jon's In Waikiki (AKA The Waikiki Marketer)

Market research was one of those subjects that people would study only if they were gunning for the corporate world. Small businesses can’t afford to hire someone to do that- not full time, at least. For them, market research would be something along the lines of asking locals ‘How do you look that new gum […]

What is a Landing Page? They’re simply the page a searcher is sent to when they click on your Google Ads ad (or Bing/Yahoo Ads, Etc). One thing that people often forget is that they still need to customize the marketing to the keywords. Most search advertisers just send every person who clicks their ad […]

I can still remember as a child being taught the metric system in school. This was a time when we were convinced that it would take over in the US, leaving the Inch and the Quart by the curb to be picked up by the Standards Garbage Man and taken to the dump. There they […]

If there is a Business Hall of Fame, one of my first nominees would be Mr. Terence Iwamoto, owner and proprieter of ‘Mr. Ink Plus’ here in Honolulu. Like many inkjet printer owners, the cost of ink has always amazed me – or maybe that should be ‘angered me’. When my HP’s black ink went […]