People often forget to do regular checks on their site. For example – are you absolutely sure that every picture on your site actually shows?
I’ve learned the hard way that one wrong letter in the path can screw things up. Having a ‘broken picture’ icon proudly displayed on one of your pages can do wonders for your credibility.
Another thing people forget is to check their links. Are your outgoing links still pointing correctly?
Are there still working pages and sites at the other end of your links? You’d be surprised how often a site will delete or change the address of a page.
Why Broken Links Can Hurt Even High Ranking Sites
What can happen is your site left high and dry with a bad/broken link. It won’t kill your site, but it is a black mark in the eyes of Google and other search engines.
It gives the impression of a badly maintained site – and therefore an ‘unreliable’ one. Unreliable sites have a habit of dropping in the search engine rankings.
So – check your outgoing links periodically. 1 or 2 may – or may not – hurt you. But they add up and anything that drags your SEO down should be eliminates.
Give yourself the best chance possible – your search engine rankings are sometimes the backbone of your business. Why fool around with that?