Google has addressed the complex problem of doing SEO/optimization for sites using dynamic pages.
Most SEO strategies for these sites centered on Mod Rewrite to turn those multi-variable addresses into something more search engine friendly.
The problem was that this could go wrong and hurt the site’s standing if not done carefully and with forethought.
Google’s new posting on what they want to see from sites is a mix of enlightenment and further confusion.
Reading the comments at the bottom of it will show you exactly what they did – and didn’t – address clearly. It might be a case of opening a can of worms that was already losing its top.
Still it is worth reading and could help us all in trying to feed to Google the kind of SEO that they want and reward. You can read all about it here:
http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html
This will open in a new window, by the way.