Jon's In Waikiki (AKA The Waikiki Marketer)

Google is making some adjustments to their AdWords system. Specifically how they’ll rank your ad in the search engine listings. The idea is that they want to take out the influence of the ad position on the click rate. They haven’t been explicit about what that means, surprise surprise. Most blogs note that the same […]

I’m amazed when I look over a potential client’s site and they have the same title on every page. It’s one of the most basic search engine optimization techniques out there. Why would a company use the same page title on every page? Maybe they didn’t understand the value of varying their page titles. Maybe […]

CTR (Click Thru Rate) is a good indicator of success, but it’s not foolproof. If you don’t check other indicators, you might be fooling yourself. You think all’s well and it ain’t. What’s the solution? The solution is that you need to take it to the next level. You have to track the results. The […]

Many are wondering about where the economy is going. We’re obviously experiencing a slowdown. Whether that means a full scale recession will happen, or even is happening, is uncertain. What is certain is that search engine marketing and optimization will be the way to go in tight times. This is backed up by recent surveys […]

Google has urged in writing that web sites submit to directories, especially DMOZ & Yahoo, for years. At least until a week or 2 ago. Their webmaster guide, followed closely by the SEO community, has always been important, especially since the search engine race is  owned by Google. The deletion of that suggestion immediately caused […]