Jon's In Waikiki (AKA The Waikiki Marketer)

If you’ve ever run an Google Ads campaign you probably already know that Google will show your ad for related keyphrases that are close to your selected keywords. That can be problematic if you don’t pay attention. It’s part of ongoing work to eliminate keywords or keyphrases that aren’t good for your bottom line. It […]

People often ask what their Bounce rate should be. There’s not one answer as it will vary across different industries. And even subsets of industries. What you should look at instead is improving your bounce rate constantly. One thing that is making the SEO circles is the bounce rate’s effect on rankings. Some SEOs are […]

Search & Internet Marketing don’t end when the prospect comes through your virtual door. You still have work to do. Many businesses concentrate so much on the work outside the site, they forget completely about the crucial importance of the on site experience. Hawaii business has a long history of being built on relationships and […]

Google is getting more and more personal. As discussed before on this blog, the results one searchers gets will often be different from another searcher’s, even if they uses the same search phrase. Google is tracking your search behavior and take that into consideration when they assemble and deliver results to you. Another development recently […]

If you look at the source code of sites today you still see extensive use of the Meta Tags. Specifically, I mean the Meta Keywords tag in this case. You’ll find that someone, acting on SEO conventional wisdom, has stuffed that tag full. They’ve included every keyword and keyphrase related to their industry. And then […]

Hawaii businesses, like all businesses, fall prey to SEO companies promising ‘Top Rankings!’ ‘#1 On Google!’ or all kinds of other promise that do sound great to the uninitiated. Unfortunately, they miss the real target your business is shooting for. First, before we go further, rankings are indeed important. However, rankings are not all equal. […]

If you’ve checked your Google rankings at different times in the same day, you may have noticed that your rankings fluctuate. In fact, your Google rankings might be see-sawing by more than a few positions. What does that mean? It means you’re learning about the Google Data Centers factor – a big one in SEO. […]

The news in the search advertising world got some bad news, at least for some outlets. Both AOL and Ask reported that they are seeing a slowdown in revenue from their search advertising programs. AOL even stated that they expected the decline to continue. On the other hand Google & Yahoo both reported growth during […]

Did you know that one of the top searches on Google is ‘Yahoo.com’. Searchers using one search engine will input the address of another search engine to find it. Why don’t they just type ‘yahoo.com’ into the address bar of their browser? Who knows. There are a few lessons to be learned here about your […]

A conversation with a friend about Hawaii businesses proved very interesting. I had been telling him that I believed many, though not all, of the Hawaii businesses we lost might have been saved if they had done more online marketing. Specifically SEO, targeted both at Hawaii prospects as well as at those outside the Islands. […]