Jon's In Waikiki (AKA The Waikiki Marketer)

As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No. Yes, it does raise Facebook’s importance to even greater heights than before. It means more […]

Google is serving its search results more and more on a ‘personal’ basis. In other words, they use your previous searches and ‘search behavior’ to decide how to rank the results you get now. That means rankings are no longer a real guideline that we can hang our SEO hat on. Find out how you […]

One of the important things people forget when creating web pages is that reading patterns are very different online than off. People reading websites tend to skim or skip around the page, looking for either what they came for or for something that catches their eye. That means you need to add signposts, in a […]