There’s a lot more to search engine marketing and SEO than just picking keywords that seem to get a lot of searches.
You also have to understand that there’s a general motivation that characterizes each and every keyphrase out there.
That motivation is called Search Intent and it means everything for your business because it means whether the searcher is intending to buy or accomplish something completely different.
Find out what the 3 major search intents are and how you can use them to your business advantage: