Jon's In Waikiki (AKA The Waikiki Marketer)

Doing SEO & Internet Marketing for local businesses in Hawaii these past years has taught me that, like everything else, it’s different here than on the Mainland. Here’s a few things that I’ve found to need a different approach due to our special place in the world, both geographically and culturally. 1. For most businesses, […]

Hope you’ve got your mobile site up and running, because today is THE DAY. Google will start pushing down – and raising up – rankings according to whether you have a mobile-friendly website or not. This isn’t across every search, though. This is restricted to those searches done through a mobile device – smartphones, tablets, […]

You hear a lot of talk about how social media can feed your SEO, but it’s not always clear what you should do to leverage that. Just because you post a lot on Facebook doesn’t mean you’re helping your website rank. It’s certainly not a waste to do that. Serving, and reaching, the audience there […]

This isn’t exactly breaking news, but it is finally becoming imminent – Google will now be ranking sites based on your mobile-friendliness. Basically if you just feed to smartphones and tablets the same version of your site that the desktop user sees, you’re going to be demoted. Now, this only applies to those searches done […]

This is one of the persistent SEO ‘rules’ that frustrates me most. It’s the idea that if you get your targeted keyphrase into the content of a page so many times – or so it’s a certain percentage of the total words – then you’ll rank for that keyphrase. My friends, if it was that […]