You hear a lot of talk about how social media can feed your SEO, but it’s not always clear what you should do to leverage that.
Just because you post a lot on Facebook doesn’t mean you’re helping your website rank.
It’s certainly not a waste to do that. Serving, and reaching, the audience there can be very rewarding.
The question here is how to get Google to give you points in the SEO column for that work. Here’s what you need to do.
It’s vital that you link to content on your website in your Facebook posts, your tweets, your pins on Pinterest and every other social media outlet you use.
The idea is not just to get it up on those mediums, but to hopefully earn Likes, Retweets, Favorites, etc that count as Votes for your website and, by extension, your SEO.
Easier said than done sometimes. Even outstanding, quality content can go fairly unnoticed in the 
deluge of posts and content that rain down on Facebook and Twitter. It’s still worth doing, though.
Build up a reputation over time, because that’s what it takes – time.
Now, that’s just the start of Social Media & SEO, but it’s the crucial foundation of it all.
Get those links to your content going, earn some virtual thumbs in the Up position and you’ll start seeing the benefits.