This was just announced today and it’s a head-scratcher. Your listing in Google, at least for mobile device searches in the US, will no longer have the URL of the page below the Page Title anymore.
Instead the address will now be replaced with a breadcrumb representation of the path to the page. Easier to understand when you see it, so here’s an example:
I have a page with this URL:
https://www.pananadesign.com/seo-services/
Instead of that appearing below the title in Google, it will look something like this:
Panana Marketing > SEO Services
Why do this? It seems the idea is to give mobile users a clearer, quicker understanding of what the site, and that page specifically, is about. In other words it’s intended to improve the searcher experience.
The question is – Why just mobile? Why not desktop searchers, too? It isn’t clear as this kind of improvement, if it is one, wouldn’t benefit only those using mobile devices. There’s nothing I can see that would limit this change from helping those using Google on their desktop.
If you’ve got an idea on this, I’d love to hear it. What it does tell us is that, in no uncertain terms, mobile is the future and Google is going all the way.