Jon's In Waikiki (AKA The Waikiki Marketer)

There’s a lot more to search engine marketing and SEO than just picking keywords that seem to get a lot of searches.

You also have to understand that there’s a general motivation that characterizes each and every keyphrase out there.

That motivation is called Search Intent and it means everything for your business because it means whether the searcher is intending to buy or accomplish something completely different.

Find out what the 3 major search intents are and how you can use them to your business advantage:

The 3 Search Types & Your Search Engine Marketing

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching.

It also retains at least some of the open doors that Broad gives so you catch new possibilities that wouldn’t normally trigger your search ads. Find out more about Modified Broad Match and how to implement it in your PPC today:

Modified Broad Match: What It Is & How To Use It To Your Advantage

This development, Google Instant, has the search engine world talking and there’s a good reason for that reaction. It’s an especially public change is one searchers will be interacting with directly starting with the search box on the Google homepage. It doesn’t get much more public than that. This is one of those Google developments that could have a lot of repercussions for searchers, SEOs and search engine marketers the world over. What is Google Instant?

Basically it’s a quicker, instantaneous response to your search query as you type it. You’ll see that as you begin entering anything in the search box, from the very first character or number, Google will start trying to match what they think you’re after in an expanded box just below the where you’re typing.

The idea is to give you even faster access to whatever it is you want. This is a response to what they believe searchers are looking for – instant gratification, you might say. Does it provide it? Sometimes it’s on the mark, other times not so much. This is early in the implementation, though, so it might see improvements as time goes on.

Another issue is that you just might be slowed down in entering your query because you’re watching, and reacting to, what Google is throwing up. You can’t help but look at the stack of keyphrases that are appearing, which stops you from typing. So it’s not clear that this will speed up getting to your destination quicker every single time.

WILL THE SEARCHERS LIKE GOOGLE INSTANT?

I think some will love this and appreciate the speed advantage it promises, even if it isn’t a huge gain. Google actually only promises 2 to 5 seconds of saved time. Others will find it distracting so they will turn Google Instant off by clicking on the link that’s next to the search box. You can also turn it off by going to your Preferences in Google.

It’s not ‘psychic’, truly anticipating without fail where you’re going, but it is quick to respond as your search query takes shape. There’s something amazing about how it can change direction without slowing one bit.

This will be making waves for some time, though it’s not entirely clear how or where that will happen. Even Google doesn’t seem to have a clear idea of what this will ultimately bring into the world of search engines. That will be up to you and the other millions (billions?) of everyday searchers who are the true testing ground and the final judges on these developments.

In one way or another you still use offline marketing and advertising, whether it’s print ads, brochures, leaflets or even your business cards.

What you’re not using is the most powerful marketing research machine out there: Google Ads and other PPC outlets.

If you use them correctly you can find out exactly what language, offers, headlines, phrasing brings in the customers;

And you can put those guaranteed winners to work for your business offline.

Read how to use PPC for offline marketing research and start using this invaluable data today:

How To Turbocharge Your Offline Marketing With PPC

Google has formally told us that your page load time(s) is a factor in their ranking formula.

In other words, your Google rankings, in part, depend on it. So what can you do to help yourself?

Find out some easy steps you can take to not only analyze where your page load problems are, but how to fix them.

Your SEO depends on it:

Google, Page Load Time & Your SEO

Internet Marketing, like all Marketing, is based on one timeless truth. At least successful Internet Marketing is.

Find out what that Truth is and how you can start implementing it immediately in this new article:

Timeless Truth of Internet Marketing

When you have a new site, there’s always those moments when you’re sweating about getting into Google.

If you haven’t found yourself checking the listings every 15 minutes to see if you’re in yet, you know someone who has been through it.

Though other outlets have opened up on the Web, Google is still the King for businesses trying to get started and get ahead online. So how do you get listed quickly?

Find out in this new article:

How To Get Listed In Google Quickly & Easily

Too many sites, especially business sites, are throwing away their best opportunity to get searchers through their doors. How? By giving little attention to, or even ignoring, their Meta Descriptions.

By not using them, they’re giving Google the responsibility of selling their site. Why would you do that? Google isn’t going to go out of their way to help you get customers. That’s your responsibility, not theirs. They’ve got enough on their minds trying to take on Facebook.

Find out where you could be going very wrong and how you can start talking to prospective customers directly starting right now. Read the article here:

The Search Engine Marketing Key

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising.

What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that?

They’re being given statistics and reasoning that couldn’t be more wrong. And that’s why many companies are missing profits that are well within their reach.

Find out why the PPC skeptics arguments are wrong, even though they’re built on numbers that, technically, are right. This article could open your eyes to a huge missed opportunity.

Read it all here:

PPC Works Exactly Right

Google has been personalizing their search results to some degree for a while now. That means that your 10 site listings for a certain search might be different for another person who searches using the same keywords.

Though the personalized results haven’t brought radically different listings into play, they do impact who gets shown when and to whom. That means you’re not guaranteed to be #4 or #5 for everybody for your all important keyphrases. So what can you do?

Find out what your strategy needs to be in this article:

SEO For Google’s Personalized Search