How Your SEO Content Must Change To Rank In Google Panda
The 2 Content Requirements That Google Now Demands From Your SEO
The Google Panda update has rolled through the rankings for years now. When it first rolled out the SEO forums were filled with reports of sites that have plummeted, bringing traffic and profits down with them.
This update wasn’t just a temporary change, either. It’s become a major part of Google’s new view on ranking sites so you’d better pay attention if you want to last long.
So what should you know about this important section of Google’s measuring stick? Here’s some tips you should take very seriously for your SEO:
1st KEY TO SEO & GOOGLE RANKINGS: UNIQUE CONTENT
You need to work on original content even more now. Nothing wrong with using articles from outside sources (like this one, for instance). But if that’s your main or only content, that’s a bigger problem for you than it used to be.
Google wants ‘uniqueness’ now. That doesn’t mean that you have to come up with something absolutely, positively new and exciting. It just means your content needs to be in your own – in your own words.
For example, Google’s Panda update is still being discussed all over the Internet. This article isn’t the only one about it. It is, though, written by me in my own words. There’s no copying and pasting from those other Panda SEO resources. Make sense?
NEW SEO FACTOR: CONTENT QUALITY
Unique is important, but that’s only half the battle. Google is looking for not just unique content, but also quality content. What does that mean?
They’re seeking content that visitors spend time on, that they linger over because it’s delivering what they’re looking for, whatever that is at the moment. What do you do when you get to a page that’s confusing, is written sloppily or doesn’t actually deliver what they promised in their search listing?
You leave. Fast. Google now monitors and tracks what people do when they visit your site.
Google is also seeking content that people talk about, tweet about, ‘Like’ or even quote. Those are signals to the search engine that this is the kind of content that should be ranked higher.
It has value and therefore deserves to be delivered to searchers using Google. Just throwing up copy that no one would ever truly want to read is no longer an effective SEO strategy.
This means the days of the lazy SEO who stuffs keywords until they hit a certain ratio or percentage are long gone. When Google says ‘Quality’, they mean it. And they’re measuring your content to find out if it qualifies.
THE CRUCIAL TEST FOR YOUR SEO CONTENT
You need to rate your website content based on whether it uses powerful, persuasive and compelling writing. Not just keyphrases.
Does your content pass these test of Unique, Quality Content? It’s time to take a hard look at your website, especially if your rankings have dropped recently.
This is the new age of SEO that goes beyond keywords and SEO By-The-Numbers. And it’s not going away.
We’ll have more on Google Panda and how to rank in it soon.
Contact us today for consultation on your SEO and Internet Marketing needs and find out how we can make improvements almost immediately.
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Article written by Jonathan Cook
