The SEO Cornerstones You Can Always Count On to Raise Your Google Rankings
Use These 2 SEO Factors That Guarantee Your Google Competitiveness
Google’s algorithm is constantly being updated, revised & re-imagined by their programmers and engineers. In fact the formula has over 200 components that go into ranking each and every website. Because of that, it’s a safe bet that no SEO truly knows the entire ranking algorithm. Ever.
That’s discouraging for anyone who needs to see real results from their search engine optimization to survive. There’s good news, though.
There are some things you can always count on to bring SEO results. Tested and true, they always produce rankings over time.
Let’s look at 2 SEO components that are especially reliable, so you need to get them working for you ASAP. Here’s the 1st…
SEO Cornerstone #1: One-Way Backlinks To Your Website
Too many website owners are still chasing link exchanges instead of working to get one-way links to their sites. It’s not that link exchanges don’t have some small value still.
It’s just that the bang for your SEO buck is much higher with 1 way links. That means a site that links to you, but you don’t link to them.
Don’t you want to spend your time and effort in getting the greatest benefit? If so, working to get one-way links is the way to go.
That starts with acquiring the most valuable listings, or citations, that give you a boost immediately, like Google My Business, Yelp and Bing Business.
They’re easy, but extremely valuable, wins in your links column, that you can get easily, though their worth goes far beyond just a backlink (that’s something we’ll cover another time).
What you should take away from this is that you can get a solid foundation right there in your SEO link campaign. However, don’t stop there. It’s just the start.
SEO Cornerstone #2: Relevant Content
Lots of sites have content. That doesn’t mean it’s all relevant. What does that mean? It means there are millions of sites out there that have content that lacks real substance or has very little to say. Think about the websites you’ve visited over the last week.
How many had webpages did you see that either had very little information, certainly not what you wanted to know, or strayed from the subject you wanted to read about? Probably a lot, right?
Your content must stay on topic and on target for that page’s focus. That alone isn’t enough, however.
Your content also has to be long enough, and with enough of a message to either convince the reader of what you want or to go further toward that goal. How long is ‘Enough’.
That’s the hard part. There really is no magic number, but 200 words is almost never it. While you want to be straightforward and succinct, most websites fall into the Too Few Words pile. Why?
They’re convinced that people don’t want to read long pages. However, that guideline gets taken too far, resulting in articles and content that lack the details and information required to give the reader what they ultimately want or need to know.
They end before saying how their service or product ultimately benefits the reader or proving why your business can be trusted, instead of your competitor’s. Those mistakes are how you lose customers that could have been yours.
SEO Isn’t Easy, But These 2 Optimization Cornerstones Go a Long Way
These 2 SEO Cornerstones won’t guarantee a #1 Ranking on Google. They do, though, go a long way to establishing a competitive presence in the search engines.
These 2 factors will ALWAYS be important to rankings, not matter what other changes may come and go in Google.
Count on it and you can count on search engine relevancy and that means search success.
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Article written by Jonathan Cook
