Search Engine Optimization (SEO) – What Is It?
– And What Can SEO Do For Your Business?
* This page is purely informational. Please go to our Search Engine Optimization services page if interested in our services.
Today, Search Engine Optimization, or SEO, services are an essential tool for business. If you aren’t fully leveraging SEO, you can bet that your competition is; And it’s giving them a big advantage.
For Hawaii companies who deal with the Mainland or other countries, Search Engine Optimization is especially crucial. Why is that?
Because people worldwide use the Internet to find businesses or services. To get in front of potential new clients or customers, you MUST be not only where they’re looking but as prominently positioned there as possible. Or else you might as well not be there at all.
What is the Purpose of SEO?
The purpose of SEO is simply this:
1. To figure out what those terms, or ‘keywords’, are most likely to be in your case. ‘Hawaii SEO Services’ would be one of the main terms our prospective clients use to find a company like ours, for example.
2. To get your site ranked as highly as possible in the search engines, especially Google, for those keywords. Those last three words are key. Traffic to your web site means nothing if visitors aren’t interested in what you sell. The SEO must be targeted at the people who are your best source of new business; An avalanche of ‘hits’ to your web site seems impressive…until you realize that you ended up with nothing from it.
The #1 Reason Why SEO Is So Important To Your Business
Hawaii businesses face an uphill battle. The Web has evened the playfield some, but there are still important factors that heavily influence online and search engine success.
One of the biggest is that most people don’t look past the first 3 pages of search results. Often they don’t even look that far.
What does that mean? It means that being on those 3 pages can be the difference between a good business and a booming one; It can even mean whether you’re in business at all.
Our goal is long term success. Some Search Engine Optimization consultants promise quick results or even a #1 ranking. You can call it ‘Get Rich Quick’ SEO. Here’s why it can actually hurt your business badly.
For one thing, that type of SEO depends on tricks and techniques that the search engines make clear are against their terms and they will catch onto you.
When they do, your site then either falls in the ranks, if you’re lucky, or can even be banned completely. A business that isn’t in the search engines is one that can’t be found.
Ever try to buy from someone you can’t find? Or don’t even know exists? Exactly.
Learn Now What Our Search Engine Optimization Services Can Do
Contact us for an Internet Marketing/SEO consultation. In Hawaii or on the mainland, your business deserves every advantage.
Give your business a big one by using SEO and Internet Marketing focused on results. We look forward to hearing from you.
Article written by Jonathan Cook
